On far too many occasions over my 26 years of professional life to date have I seen poorly written or constructed customer-facing contracts presented by businesses looking to close some form of sales deal – many for high value. The customer is keen to “sign up” and purchase but is presented with a contract that is either complex, difficult to follow, does not make sense, or is just too one-sided.
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Are Your Customer Terms Causing Your Customers to ‘Walk’?
